PUBLICATIONS

FOCUS GROUPS WITH PARENTS: WHAT DO THEY THINK ABOUT FOOD MARKETING TO THEIR KIDS?
RUDD REPORT

May, 2010

Public health experts emphasize the need for regulations limiting unhealthy food marketing to children to help solve the childhood obesity crisis; however, increased public support is necessary to implement such policies. We conducted six focus groups with Caucasian, Hispanic and African American parents in which we explored potential ways to increase awareness of the harmful effects of child-targeted food marketing in order to enhance support for government policies limiting these practices. In general, parents expressed low awareness of food marketing and its negative impact on children. Yet examples of current food marketing practices presented during the groups effectively convinced many parents that the issue merits further action. Some parents supported government-level solutions and wanted to personally engage in actions to address the issue. Despite their support, many parents also perceived potential barriers to the effective implementation of proposed solutions. This qualitative research demonstrates that increased awareness of food marketing practices targeting children together with examples of potential actions that can be enacted at the local level are likely to increase support for societal-level solutions to address the issue. These findings suggest a significant opportunity for communities and advocacy groups to educate parents and effectively enlist their support for local action to limit food marketing to children.

IN A FOREIGN LAND - TO MODERATE OR NOT IS THE QUESTION
QRCA VIEWS

Fall 2008

Many of you have had or will have the problem of using foreign moderators on an international study because you do not speak the language. Much of the success of an international project is whether you can find experienced moderators who are familiar with the type of research you plan to do and who are available. Researching the “right” moderator is also where your time (which is not always adequately built into the budget) can expand exponentially. This entails finding the moderator, checking his (or her) bona fides, assessing his language skills, steeping him in the objectives of the study, training him in your specialized techniques, etc. These problems only get compounded as the number of countries increases...

THE CRUCIBLE - GETTING UNDER THE SELF-DECEPTIONS OF EVERYDAY LIFE

QRCA VIEWS

Fall 2007

The Crucible technique gives the client a first-hand look at the emotional underpinnings of consumers’ motivations in using a particular product.

A PICTURE IS WORTH A THOUSAND WORDS...SOMETIMES
QRCA VIEWS

Spring 2007

This technique’s end result provides a complete profile of personality attributes particular to the brand, market and consumer being investigated, and the inclusion of any two variables allows for differential comparisons to be made.

OTHER PUBLICATIONS

1971-1992

The Viability of the Marlboro Man on the 18-24 Segment, Phillip Morris, Legacy Tobacco Document, 1992. 

Reach / Frequency and Advertising Effectiveness, J. Advertising Research, 1981. 

Seating Pattern and Working in a Gestalt therapy Group, The Gestalt Journal, Vol.III, No. 1,Spring, 1980, 99-106. 

The Editing Structure of the Televised Versions of the 1976 Carter-Ford Debates, Journal of Broadcasting, 23:3, Summer, 1979, 359-369. 

The Development of Self-concept in Small Groups, in R.S. Cathcart and L.A. Samovar (Eds.), Small Group Communication: A Reader (Third Edition), Dubuque, Iowa: Wm. C. Brown, 1979, 328-336. 

General Semantics Research - The Need for Validation, et cetera, 35, No.1, March 1978, 90-96. 

Review of Insight Through Metaphor, Contemporary Psychology, 1978, Vol.23, No. 11, 853-854. 

Supraordinality, Subordinality, Intelligence and Maladjustment in Adolescents: A Criticism, et cetera, 34, No. 4, 1977. 

The Biases of Research (Ed.), et cetera, 34, No.3 1977. 

Making Reliable Nonverbal Judgments, The English Journal, 66, No. 8, 1977, 72-74. 

Stanley Milgram's "Obedience Studies," et cetera, Vol. 34, No. 1, March 1977, 88-99. 

Fanatacism in Sports, et cetera, Vol. 34,No.1, March 1977, 64-70. 

The Rules are the Medium in Therapeutic Settings, Media Ecology Review, Vol. II, No. 8, Summer-Fall, 1973. 

Communication Environments: Therapeutic vs. social Settings, Media Ecology Review, Vol. II, No. 7, April, 1973. 

The Reward Preferences of Neighborhood Youth Corps Trainees: Program Tenure Correlates of Differential Preferences, Field Experiments in Manpower Issues, Experimental Manpower Laboratory, US Dept. of Labor, October, 1972. 

Guidelines on the Utilization of Training Incentives, Manpower Monograph Series on Disadvantaged Youth, Experimental Manpower Laboratory, US Dept. of Labor, November, 1971. 

The Feasibility of Coupling Available Manpower Development Services with Residential Addiction Treatment Facilities: The Resident's Viewpoint, Field Experiments in Manpower Issues, Experimental Manpower Laboratory, US Dept. of Labor, November, 1971. 

The Effects of Monetary Incentives on the Learning of Remedial English by Disadvantaged Trainees, Field Experiments in Manpower Issues, Experimental Manpower Laboratory, US Dept. of Labor, October, 1971. 

The Reward Preferences of Neighborhood Youth Corps Trainees - Necessities versus Luxuries, Field Experiments in Manpower Issues, Experimental Manpower Laboratory, US Dept. of Labor, September, 1971

 

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